fluct's Vision
Statement
We are a media consulting and ad-tech company with a long history and expertise, starting as publishers, and possessing advanced technological capabilities as a shared asset with dentsu and CARTA HOLDINGS.
Our future is always intertwined with the future of publishers.
As navigators for publishers, we guide their direction smartly, sincerely, and vigorously, sometimes joining hands with them to reach new heights.
Background
Since its founding in 2008, fluct has consistently been involved in the publisher business.
fluct's origins began with the growth of CARTA HOLDINGS' media business, 'EC Navi', and that DNA is still alive today. Starting as a publisher, our current position is to become the best partner for publishers.
History
ビジョン
Vision
Creating publishers' future with publishers.
We believe in the potential and influence that publishers possess. People's lives become convenient, enriched, and culture evolves through information and content. Such a future for publishers is what fluct will create together with the publishers.
ミッション
Mission
Become the "BEST" business partner for publisher.
For the sake of being chosen by publishers, we do not spare our relentless efforts daily. The services and solutions we provide are not merely the 'best' or the 'most suitable'. We promise our customers and commit to ourselves that they are always the 'excellent'.
技術
Technology
ノウハウ
Know-how
歴史
History
知見
Knowledge
バリュー
fluctism
#1
未来志向
Future Oriented
We always think about things in the medium to long term and do not contemplate matters on a short-term basis. Always considering the future of publishers and the advertising industry, we make our decisions.
#2
効率化と最大化
Lean Thinking
We confront the values our customers need head-on. And we despise 'waste' and 'inefficiency', continually seeking efficient project management, constantly making improvements.
#3
圧倒的な専門性
Unrivaled Ability
As professionals in the publisher X advertising industry, we never neglect self-improvement. We give the greatest praise to staff members who strive for effort and growth, and promise to provide expertise to our partners with their unparalleled abilities.
#4
貢献心
Contribution
We actively hire and cultivate members who have a desire to 'contribute' to both clients and colleagues. In fluct, we don't consider passively responding and processing as contributing. We take ownership of any job and actively identify and solve problems.
#5
透明性
Transparency
Everything is for the future of publishers, We will proactively disclose information or data that we think the client would find disconcerting. We do not continue transactions that we consider gray, or relationships that are not win-win. To gain the trust of stakeholders, we value transparency and integrity more than anything else.
Future
Aiming for "fluct 3.0"
Founded in 2008, Adingo Co., Ltd. completed the foundation of the domestic first SSP, fluct, in 2010, and changed its company name from "Adingo" to "fluct."
Now, as advertising management for media companies increasingly centers around Google Ad Manager and AdMob, fluct is not only developing its SSP but also creating numerous new products and providing consulting services.
Looking ahead, we will expand our services beyond consulting centered around the SSP, crossing both offline and online boundaries, to provide services to a wider range of industries.
After completing the SSP in phase 1.0 and expanding into consulting business in phase 2.0, we will continue to create the future of Japanese society with "fluct 3.0" as our key focus.
